Privacy policy and personal data
BACHES-DIRECT cares about the protection of personal data.
This is why we ensure the highest level of protection for your personal data in compliance with the General Data Protection Regulation (GDPR).
If you need more information, you can consult the CNIL website.
Who is the data controller ?
All the data you enter on the BACHES-DIRECT website are collected by :
TECPLAST Business Corner Bât F
37 F Avenue des Massettes
73190 CHALLES-LES-EAUX
FRANCE
What data is collected by BACHES-DIRECT ?
The information we collect primarily helps us to personalize and improve your experience on the BACHES-DIRECT website.
The personal data collected are :
Information that you provide to us : to access our services, you must create an account. In this case, you provide personal information such as your name, your e-mail address, your telephone number,...
Delivery information such as : a postal address or a zip code.
Cookie information.
Processing related to your data :
We consider that the following processing operations are necessary for the execution of a contract between BACHES-DIRECT and its customers.
Management of customer accounts, shopping carts and orders.
Management of deliveries, order follow-up and after-sales service.
Detection of fraud to enable an appropriate legal entity to locate the fraudster.
The following treatments correspond to commercial prospecting operations which are not obligatory for the customer.
Collection of customer opinions on the products on sale on the BACHES-DIRECT website
Proposal of a customer service accessible via telephone, chat on the site (no information is recorded).
Sending targeted commercial offers by email (newsletter).
What are the purposes of these treatments ?
Data related to civil status (title, first name, last name) are collected to allow the user to have a personalized display when he is connected. This data is used in particular during the printing of an order form to allow it to be nominative.
The phone number is printed on the order form to allow the deliveryman to call the customer if a problem occurs during a delivery.
The email address is requested to allow the customer to follow his parcel during a delivery, but also for the procedure of recovery of password which requires an email address.
The postal data is requested to allow a delivery/billing to the customer's address.
The IP address is only stored for legal purposes.
Who are the recipients of the data?
Your data is hosted on the servers of Google Ireland Limited, our subcontractor, who acts in compliance with the GDPR. Google Building Gordon House
Barrow St, Dublin 4
Irlande
Your data is not sent outside the EU and is only used by BACHES-DIRECT.
BACHES-DIRECT only transmits your data if French or European data protection law authorizes it. BACHES-DIRECT works in close collaboration with certain service providers to whom your data may be transmitted: technical (website management and development...), logistics (carriers...), and advertising (advertising agencies...).
How is my data used by BACHES-DIRECT for advertising purposes?
Our advertising partners such as Google Ads use data such as your cookies, your browsing history, and your interactions with our services to present you with personalized advertisements on the websites and apps of other operators. To do this, they use common internet technologies on the market that allow us to present you with targeted advertisements and submit offers that correspond to your interests. This allows us to better meet the needs of our users after personalization and discovery of new products and to keep you interested in our services in the long term thanks to a more personalized shopping experience.
What are your rights and how to exercise them ?
In accordance with the GDPR, you have the right to access, rectify, erase and oppose the processing of your data.
Pursuant to the Regulation of 27 April 2016, you can exercise the right to limitation of processing, erasure of your data and portability from May 25, 2018 (the CNIL website for more information on your rights here).
How long will my data be kept?
Your data is kept until you exercise your right to erasure, which allows you to remove any information related to you from our databases.
However, we must retain certain personal information about you in order to comply with various legal obligations such as fraud prevention.
Invoices and orders will be saved for 10 years. After that, they will be completely deleted.
What security measures are taken to protect my data?
BACHES-DIRECT takes all necessary precautions to preserve the security and confidentiality of data and in particular to prevent it from being distorted, damaged or accessed by unauthorized third parties.
What security measures are taken to protect my banking data?
It is impossible to pay for an order with a card that does not have the 3-D Secure feature.
This restriction is present to avoid fraud on the Internet.
Furthermore, we use an external service provider, the CIC bank, for the payment of orders. BACHES-DIRECT does not have any data related to your credit card.
Cookie Usage
We use cookies when you visit our site. There are four main types of cookies. Here is how and why we use them.
(1) Site functionality cookies : These cookies allow you to navigate the site and use features such as "Add to Cart.
(2) Site analysis cookies : These cookies allow us to measure and analyze how our customers use the site in order to improve its functionality and your shopping experience.
(3) Customer preference cookies : When you browse or shop, these cookies store your preferences (such as language or location) to help us make your shopping experience as seamless and personal as possible.
(4) Targeting or advertising cookies: These cookies are used to provide you with relevant ads. They also allow us to limit the number of times an ad is displayed and help us measure the effectiveness of our marketing campaigns.
By using our site, you agree to let us place these cookies on your device and to access them on future visits to our site. If you want to delete any cookies that are already on your computer, the "Help" section of your browser should provide instructions on how to find the file or directory storing those cookies.
More information about cookies is available at www.aboutcookies.org. Please note that deleting or disabling future cookies may affect your user experience and prevent you from taking advantage of certain features on our website.